Who we are
Automotive Trade Media Cape is an independent publication servicing the business interests of the automotive industry within the Western Cape.
We are not affiliated with any specific product, business, organisation, or association unless expressly stated.
For purposes of POPIA, Automotive Trade Media Cape acts as the Responsible Party in respect of the personal information collected via this website.
Personal information we collect
We may collect and process the following personal information:
- Full name and surname
- Email address
- Telephone number
- Company name and job title
- Physical or postal address
- Billing details (where applicable)
- IP address and website usage data
- Any information voluntarily submitted via contact forms, newsletter subscriptions, event registrations, or email correspondence
We only collect information that is necessary for legitimate business purposes.
How we collect information
When you communicate with us via email or social media
When you complete a contact form
When you subscribe to our newsletter or magazine
When you register for events
When you advertise with us
Through cookies and website analytics tools
Purpose of processing
We process personal information to:
- Respond to enquiries
- Send newsletters or industry updates
- Process advertising bookings
- Manage event registrations
- Improve website performance and user experience
- Comply with legal and regulatory obligations
- Maintain business records
We will not use your personal information for any purpose other than that for which it was collected, unless required by law or with your consent.
Lawful basis for processing
We process personal information in terms of:
Legitimate business interests, provided such interests do not override your rights
Your consent
The conclusion or performance of a contract
Compliance with legal obligations
Who we share your data with
We do not sell personal information.
We may share personal information with:
- Service providers (such as website hosting, email distribution, accounting services)
- Event partners where necessary for event coordination
- Regulatory authorities where required by law
All third parties are required to maintain confidentiality and safeguard personal information.
Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Loss
- Misuse
- Unauthorised access
- Disclosure
- Alteration or destruction
While we take reasonable steps to protect information, no online system can be guaranteed 100% secure.
Your rights under POPIA
In terms of POPIA, you have the right to:
Lodge a complaint with the Information Regulator of South Africa
Access your personal information
Request correction or deletion of your information
Object to the processing of your information
Withdraw consent (where processing is based on consent)
Cookies and Website analytics
Our website may use cookies to:
- Enhance user experience
- Analyse website traffic
- Improve website functionality
You may disable cookies via your browser settings; however, this may affect website functionality.
Copyright & Website Content Use
All content on this website, including articles, images, design elements and advertisements, remains the property of Automotive Trade Media Cape.
No content may be downloaded, copied, reproduced, distributed, transmitted, or used in any form without the prior written consent of the publisher.
Disclaimer
The views expressed in articles are those of the respective authors and do not necessarily represent the views of the editor or publisher.
Automotive Trade Media Cape accepts no responsibility for claims made by advertisers or independent contributors. The publication of advertisements does not constitute endorsement of any product or service.